culture, consumption and marketing

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Class over: The result

Friday, March 03, 2006

The class for which this blog was created has come to an end, but the blog will live on. It has now been integrated into my website as a research area, and I will continue to post periodically.

The final exam for this class is now also available for reading:

Culture, Consumption and Marketing: Final Exam

The objective was to summarize and integrate the themes developed in the class, while incorporating class concepts and insights from the assigned readings (which are listed in the sidebar). As an interesting side note, the paper was very well received by Prof. Sherry, and even led to discussions on possible avenues for doctoral work. Before I knew it, I was put in touch with Dr Linda Price, from the University of Arizona, and was already being offered an open slot for the fall of 2006. Though I did decide to pass on the offer, it did however make it apparent that a great deal of research is possible in this field, research that will prove to be especially useful as we move into the much-touted "Web 2.0" era.

And that, more than anything else, is the reason this blog will live on. Hopefully, I'll be able to observe the evolution of marketplace behaviour even as I'm a willing participant.

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