A simple idea (that no one's apparently thought of)
Thursday, August 17, 2006
A book I'm currently reading, "Why Not?: How To Use Everyday Ingenuity To Solve Problems Big And Small", mentions a simple yet elegant idea for which, try as I might, I can't seem to find a downside. And the reason I'm moved to write about it now is that I spent 2+ hours on the phone with Dell yesterday, ultimately solving nothing, and turning me from a mild-mannered guy into a mushroom cloud looking for a place to happen.The idea goes like this: Why is it that, instead of waiting on the line for minutes (or hours, as was my case), companies can't just have a system that places your call in a priority sequence for automated callback as soon as an operator becomes available?
This is just one of the many interesting questions raised by this book. Having just recently left the academic world, I can quite cleary see that stopping--even for a moment--to consider such apparent inconsistencies, is a rare and precious occurrence in the business world.
To wit, a colleague of mine--brilliant, thoughtful and extremely knowledgeable about this particular topic--was momentarily stumped by such a simple question. And I don't think it's a default of ability or creativity. Rather, I think it's simply that business imperatives are often crushingly blighted in their scope: Get it done, now, for as little as possible.
Anyone stumbling onto this post, by luck or accident, is welcome to weigh in.
Nic
